Triple 8 Management has partnered with Sureel to offer its roster the opportunity to safeguard their creative works.
Sureel specialises in AI attribution, detection, protection and monetisation, and the company’s founder and CEO Tamay Aykut (above, left) said the partnership with Triple 8 “sets a new industry standard”.
“AI is not a threat, inaction is,” said Aykut. “By taking action now, the Triple 8 Management team is setting a new industry standard. They are demonstrating that artists can and should have control over their creative influence in AI training.”
Sureel gives AI companies the tools to ensure responsible AI that “fully respects” artist preferences.
Triple 8’s roster, which features Drew Holcomb & The Neighbors, Local Natives, JohnnySwim, Mat Kearney, Charlotte Sands and more, will be able to “create freely without fear of exploitation”.
This partnership demonstrates that artists can and should have control over their creative influence in AI training
Tamay Aykut, Sureel
Paul Steele, partner, Triple 8 Management (above, right), said: "We're committed to fostering an environment where our artists can create freely without fear of exploitation. AI is reshaping the industry, and this partnership with Sureel ensures our artists' rights are not only protected but positioned to benefit from these advancements. Sureel streamlines that process, so AI companies know exactly how to respect our roster’s preferences, and our artists see a clear path to protect and monetise their work."
“Our artists’ creativity is their most valuable asset,” continued Steele.“By working with Sureel, we’re taking a bold step forward – ensuring they not only retain ownership of their work but also unlock new financial opportunities in an AI-powered future.”
We’re ensuring our artists not only retain ownership of their work, but also unlock new financial opportunities in an AI-powered future
Paul Steele, Triple 8 Management
Sureel co-president Aileen Crowley added: “We're thrilled to partner with Triple 8 Management in this first-of-its-kind initiative. It’s imperative for the creative community to lead in the next phase of growth in the music + AI business, and this partnership demonstrates exactly how artists can protect their work while unlocking new opportunities.”
PHOTOS: Sureel/Ashtin Paige
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