Vobile has completed the acquisition of Pex, a technology provider of audio content identification.
Founded in Silicon Valley, Vobile operates in the US, Europe, Asia and Australia as a global player in digital content protection and transaction services.
Pex helps music rights-holders to monitor content they own in order to maximise revenue, including from user-generated content.
“The acquisition enhances Vobile's services for the music industry and strengthens its position as the global solution provider for digital audio and video content protection and monetisation,” said a statement.
The Pex team has joined Vobile subsequent to the acquisition. The terms of the deal were not disclosed.
“Vobile has been at the forefront of helping global entertainment companies to protect and monetise their content in a rapidly evolving digital landscape,” said Yangbin Wang, chairman and CEO of Vobile. “By integrating Pex’s advanced audio technologies, we are expanding our service capabilities to meet the growing needs of rightsholders, especially as generative AI reshapes the future of creativity.”
"Joining Vobile marks an exciting new chapter,” said Amadea Choplin, chief operating Officer at Pex. “Together at Vobile, we can make an even greater impact for our clients.”
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