Olivia Rodrigo has been named the recipient of the fourth annual Universal Music Group x Reverb Amplifier Award.
The award is in recognition of her “outstanding commitment to driving positive change through her music, platform and direct engagement with fans”, according to the announcement.
The award was presented at Sir Lucian Grainge’s 2026 Music Is Universal Artist Showcase ahead of the Grammys.
“Created to spotlight artists who meaningfully use their voice and reach to drive positive change, the Universal Music Group x Reverb Amplifier Award celebrates those who go beyond awareness to inspire real-world action,” said a statement.
Rodrigo joins a growing number of artists recognised for integrating purpose into their artistry and fan communities.
The award was presented by Sir Lucian Grainge, chairman and CEO of Universal Music Group, and Lauren Sullivan and Adam Gardner, co-founders and co-executive directors of Reverb, which drives environmental sustainability across the music industry.
This award is an important reminder in the belief that artists can be a force for real, lasting change
Olivia Rodrigo
“Receiving the UMG x Reverb Amplifier Award is an incredible honour, and I’m deeply grateful to everyone who made this moment possible – Sir Lucian, Universal Music Group’s Global Impact Team, John Janick and the team at Interscope,” said Olivia Rodrigo. “This award is an important reminder in the belief that artists can be a force for real, lasting change. Music has always been about more than sound. It’s about connection. It’s about telling the truth. And it’s about showing up for one another, especially when it’s uncomfortable or inconvenient. Now, more than ever, in Minneapolis, and around the world, our platforms, no matter the size, can amplify more than our own voices.”
"Olivia represents the very best of what this award stands for: the courage to turn influence into action,” said Susan Mazo, chief impact officer/executive VP, Universal Music Group. “She leads with an authenticity that resonates far beyond the music, inspiring a generation to move with purpose. It is an honour to recognise her as our Amplifier Award recipient.”
“When we started this work in 2004, sustainability and social activism in music were the exception, not the expectation,” said Lauren Sullivan, co-founder of Reverb. “With this fourth Amplifier Award, we’re seeing how that’s changing. Olivia Rodrigo reflects that shift in how artists are bringing other facets of who they are to the forefront, and her work is ensuring that an equitable and just future for women and girls is possible.”
PHOTO: (L-R) Sir Lucian Grainge, Olivia Rodrigo, Lauren Sullivan and Adam Gardner (credit: Lester Cohen/Getty Images for Universal Music Group)
