At Saturday’s BRIT Awards 2025, some of the UK’s biggest acts and rising stars came together to back the Make It Fair campaign.
The Make It Fair initiative across the media and the creative sector is protesting against proposals on AI and copyright.
Artists including BRITs winners and nominees Myles Smith, Lola Young, Rachel Chinouriri, Nia Archives and The Last Dinner Party lent their support.
The music campaign, launched by recorded music association BPI, is a continuation of the Make It Fair campaign which launched across news media with the support of the UK’s creative industries on February 25.
It also follows the release of Is This What We Want?, a silent album protesting at the government’s proposals, supported by over 1,000 musicians. A new website has launched today, dontletaistealourmusic.com, with more information on the campaign.
In addition to the red carpet artists, students at The BRIT School posed for an image with the Is This What We Want? album.
BRIT School students (photo: John Marshall/JM Enternational)
Under government proposals, it would be legal for global tech firms to train generative AI models using the UK’s music, books, film and more, without the need for authorisation or compensation from the works’ creators or rights-holders.
“According to what is being proposed, creators and rights-holders would in theory be given the option to ‘opt-out’ of having their work used to train AI models – but other markets have shown that opt-out schemes are unworkable in practice, and ineffective in protecting against misuse and theft,” said a BPI statement.
The creative industries are worth £125 billion per year (GVA) to the British economy and employ more than 2.4 million people. Copyright law specifically protects original works, such as music, from being copied, distributed, or performed without the copyright holder’s permission.
BPI's Dr Jo Twist OBE and chair YolanDa Brown OBE DL
Dr Jo Twist OBE, CEO of the BPI, said: “This campaign’s message to the government is clear: don’t let AI steal our music. Thousands of Britain’s most beloved artists and creators have already spoken out against the proposed weakening of copyright law, which would have a devastating impact on the UK’s world-leading creative industries.
“We greatly value the artists and students who added their powerful voices to the campaign over the weekend. They represent the incredible human creativity that exists all across the UK and is so vital to protect.”
The list of artists who backed the campaign at the BRITs on Saturday night includes:
• Artemas
• Bl3ss & Bbyclose
• D.O.D
• Ella Henderson
• FLO
• Jazzy
• Jordan Adetunji
• Kara Marni
• Lola Young
• McFly
• Myles Smith
• Nia Archives
• Paloma Faith
• Rachel Chinouriri
• Sergio Pizzorno
• Sonny Fodera
• The Last Dinner Party
• Tom Speight
• Tom Walker
• Wasia Project
• YolanDa Brown OBE DL
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