Soraib el Jelali has been appointed as head of A&R, Benelux for Warner Chappell Music.
In this strategic role, he will lead the publisher’s talent discovery and development efforts across the region.
El Jelali will be based out of WMG's Amsterdam offices, and will report to Niels Walboomers, president, publishing, Benelux and Recorded Music, Central Europe, WMG.
Soraib is tasked with expanding WCM’s domestic roster, while championing cross-border collaboration, creating new avenues for Benelux-based songwriters and producers to work with international talent.
He first joined WMG in 2023 as head of A&R at Atlantic Records Benelux, following a career which saw him hold A&R roles at Sony Music Publishing and Trifecta amongst others.
Soraib balances an innate creative spirit with an intuitive understanding of the Benelux music landscape and proven track record of nurturing talent
Niels Walboomers
During his tenure at Atlantic Records, he played a key role in the success of artists such as Antoon, Kaya Imani, SMIB, Trobi and the Diamond-certified Roxy Dekker.
Soraib el Jelali, head of A&R, WCM Benelux, said: “I’m incredibly grateful for this opportunity and would like to thank Niels [Walboomers] and Guy [Moot] for their trust and belief in me. I’d also like to give a shout out to all of the artists and teams I worked with at Atlantic. I’m immensely proud of everything we achieved together.
“I’m very excited to return to the world of publishing, and can’t wait to get started with the incredible roster and talented A&R team at Warner Chappell. Together, we’ll continue to build a bright future for our songwriters and create meaningful opportunities and successes in the years ahead!”
Niels Walboomers, president, publishing, Benelux, and Recorded Music, Central Europe, WMG, added: “I’d like to congratulate Soraib on his well-deserved appointment. Soraib balances an innate creative spirit with an intuitive understanding of the Benelux music landscape and proven track record of nurturing talent. I’ve full confidence that he’s the ideal leader to spearhead our A&R strategy, unlocking new opportunities and driving a prosperous future for our songwriters.”
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