Warner Chappell Music has extended its strategic joint venture partnership with Lilly Raye Music, the management company and publisher run by founder Edward Matthew and A&R Manager Justin Martinez.
The partnership, established in 2020 and expanded in 2023, is focused on supporting collaborations between creatives across Asia, Europe and the US.
Lilly Raye Music has continued to gain industry recognition for its growing influence. It was nominated for Publisher of the Year at the MMF Awards Sweden 2024.
The partnership is stepping up its activity in Germany and the Netherlands, with a focus on the dance and electronic music scenes, and building its A&R presence in the UK to support the careers of songwriters in the British market.
Recent successes for Warner Chappell and Lilly Raye Music include Grammy recognition for Summer Walker and Janelle Monáe; helping to deliver 10 No.1 singles in Sweden in the last three years; growth in Asia; and supporting artist collaborations for Banks, Doechii, GloRilla and FLO.
There has also been a focus on connecting creatives in Atlanta and Stockholm, with projects involving Mike Will Made-It, Dababy and Swae Lee.
The JV has also secured major global sync placements, including a campaign featuring Jennie of Blackpink with Apple’s Beats by Dre, and a fashion campaign with ILLIT for Acne Studios.
They have an infectious enthusiasm for forging cultural connections between writers and producers from different parts of the world
Guy Moot
The Lilly Raye management team has also contributed to breakout success for artists such as Ayra Starr, Cian Ducrot, Raye and Renee Rapp.
Edward Matthew and Justin Martinez said: “We’re delighted to renew our deal with Warner Chappell, which has expanded so much in scope over the past few years. Connecting creative talent across three continents is as exhilarating and inspirational as ever, and Warner Chappell’s combination of global firepower, local knowledge and cultural curiosity makes it an essential partner for us.”
Lars Karlsson, MD, Warner Chappell Music Nordics, said: “I’m so pleased that we’re renewing our collaboration with Edward, Justin and the whole Lilly Raye crew. They bring a passion and an energy to their work that is unrivalled, and they have an uncanny ability to spot talent and partner compatible creatives together.”
Guy Moot, co-chair and CEO of Warner Chappell Music, said: “We’ve built a really solid relationship with Edward and Justin over the past few years. I trust their A&R instincts and their strategic nous. They have an infectious enthusiasm for forging cultural connections between writers and producers from different parts of the world. The amazing results speak for themselves, so I’m excited that we’re extending our partnership.”
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