Seeker Music Group, with backing from international savings and investment business M&G, has closed its inaugural $267 million ABS (asset-backed securitisation).
The securitised debt – rated by Fitch, Kroll and S&P – is backed by Seeker Music’s portfolio.
Arranged by M&G’s structured finance team, the deal enables the music rights, publishing and record company to “continue expanding its music catalogue, invest in creative talent and modernise rights management through technology, while providing M&G’s clients with diversification, uncorrelated returns and growth opportunities”, according to a statement.
Since 2020, Seeker has grown its value above $400 million with a catalogue of more than 19,000 copyrights and master recordings, including songs written and recorded by Beyonce, Christopher Cross, Drake, The Go-Gos, Jay Sean, J-Kwon, Joan Jett, Lewis Capaldi, Miley Cyrus, One Direction, Run The Jewels, SWV, and more.
Seeker’s successes in transforming legacy songs into new breakout hits include Shaboozey’s recording-breaking A Bar Song (Tipsy), which reimagines elements of Seeker’s catalogue cut Tipsy by J-Kwon, and its 2025 reinterpretation of JoJo’s 2006 track Too Little Too Late into 2 Little 2 Late, performed by Levi featuring Mario.
Seeker also focuses on interactive social media campaigns, fan building and fan clubs, including multimedia creations such as original music videos for older songs, and direct-to-consumer releases targeted towards fan communities. That has resulted in a boost for catalogue from Christopher Cross, Run The Jewels and Joan Jett.
Together with M&G, we’ve created a home where songs and legacies get the respect they deserve – and this capital empowers us to move even faster
Evan Bogart
Evan Bogart, chief executive of Seeker Music and an award-winning songwriter, said: “This is an important moment for Seeker and for the music we champion. This partnership is the fuel behind our mission to transform how music rights are managed, valued and celebrated. Together with M&G, we’ve created a home where songs and legacies get the respect they deserve – and this capital empowers us to move even faster. We’re expanding our creative footprint and proving that a creator-led model is the future of music rights management and the standard the modern industry demands.”
Stéphane Rummelhard, director, head of royalties and asset-based equity at M&G, said: “This transaction reflects the increasing sophistication of music royalty financing and its evolution as a long-term asset class. By applying institutional grade structuring to high-quality music IP, we’re enabling Seeker to finance its growth in a way that supports the long-term stewardship of catalogues, continued investment in creativity, and the ability for songs to reach new audiences over time.”
Barclays acted as sole structuring and lead placement agent, with MUFG serving as joint placement agent.
“Congratulations to Seeker Music Group and M&G on this exciting milestone,” said Salina Sabri, managing director in the securitised product team at Barclays. “This transaction, rated by Fitch, Kroll and S&P, not only finances Seeker’s existing catalogue but is also structured to provide additional capacity to fund assets in its near-term pipeline. The strong market reception underscores continued investor demand for music-backed financings.”
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