Primary Wave Music has made promotions across the company’s sync and creative teams.
Peter Kurczaba will move up to vice president of sync, while Cleome Barber has been promoted to director, creative A&R.
They will continue to report to Marty Silverstone, president of global sync, and Justin Shukat, president of Primary Wave Music, respectively. Kurczaba and Barber will both continue to work out of the company’s Los Angeles office.
Kurczaba started as an intern nine years ago and quickly rose through the ranks, most recently holding the title of senior director, creative sync.
In this new role, Kurczaba will continue to be responsible for sync activity across various media outlets. He was also part of the team behind the original and Emmy-winning song A Beautiful Game by Ed Sheeran (co-written by Sheeran, Max Martin, and Primary Wave’s Foy Vance).
In the past year, Kurczaba confirmed a number of significant placements including Chris Isaak’s Baby Did A Bad Bad Thing in the trailer for Apple TV’s Bad Monkey, as well as in-show uses from Bob Marley, Toots And The Maytals, Gerry Goffin and KT Tunstall.
His sync placements in the last year have grossed seven figures and include Shrinking, Caught Stealing, The Smashing Machine, The Fantastic Four: First Steps, Percy Jackson and the Olympians, Doc, Dexter: Resurrection, Yellowjackets, The Irrational, Christy, F1, The Cat In The Hat, Happy Face, Tracker, and Mickey 17, as well as the US Open, the PGA Tour and advertisements for Dr Pepper and Universal Studios Resorts Orlando & Hollywood.
Kurczaba continues to work closely with Primary Wave’s creative team, sourcing remixes and covers for key catalogues including Sun Records, Sly And The Family Stone, Isaac Hayes and David Porter.
Peter Kurczaba said: “After nearly a decade at Primary Wave, I continue to be inspired by the creativity, care, and collaboration that define our team. It’s been incredible to see our growth and impact under Marty’s leadership, and I’m excited to keep creating new opportunities for our iconic artists and songwriters.”
"It’s been very rewarding to see Peter grow as a creative exec over the past decade,” said Marty Silverstone, president of global sync. “He brings a rare mix of drive, leadership and musicality that consistently leads to meaningful opportunities for Primary Wave and for our artists.”
Cleome Barber joined Primary Wave Music’s creative team in 2020 as an intern. She was appointed as A&R coordinator a year later. In 2022, Barber was promoted to A&R manager and will now move up to the role of director, creative A&R.
Over the course of her five years at the company, Barber has been a part of the team who oversaw releases from artists including Benson Boone, Katseye, Hozier, Doja Cat, Anne-Marie, and others. In addition to her A&R work in Primary Wave’s studio, Barber leads on creative camps and other events happening in LA.
“It’s such a privilege to be part of a team that values creativity, integrity, and passion above all,” said Cleome Barber. “As I step into this role, I am deeply grateful to every person that has championed me and my work over the years, particularly my mentors Justin Shukat and Jake Livingston.”
Justin Shukat, Primary Wave’s president of publishing, added: “Cleome is one of a kind, her knowledge of the Primary Wave catalogue, her thoughtful proactive approach is something all on our team look up to. It brings me great pride to promote her to director of creative A&R.”
FOLLOW 
