Primary Wave Music has made a strategic investment in music financing platform Run.
This financing from Primary Wave is Run’s single largest and first institutional investment since launching in 2023. It will enable the company to target advance opportunities for both developing and established artists, producers, songwriters and other creators with proven track records for up to $25 million per transaction.
Founded by Diego Farias and Christoffer Mard, Run provides financing to artists, labels and rights-holders ranging from short-term advances to full catalogue acquisitions.
The company – which has offices in Los Angeles and Stockholm and Sweden – has deployed tens of millions of dollars in capital to hundreds of artists across five continents.
Their platform leverages historical data and machine learning models to value music rights with precision.
Co-founder Diego Farias said: “We have created the ultimate funding tool for music rights. Built on a state-of-the-art AI platform, we are able to automatically break down complex statements and deals in the matter of minutes rather than weeks and then turn around financing offers that we are ready to shake hands on.
“The speed with which we operate while sticking to our core principles of fair terms and transparent agreements sets us apart from the traditional opportunities artists and labels have had access to."
This investment aligns directly with our focus on innovation and long-term value creation
Agnes Kacicki
Primary Wave will gain exposure to Run’s music technology and a data-driven underwriting approach that enhances deal selectivity, improves forecast accuracy and complements its broader investment and acquisition strategy.
Agnes Kacicki (pictured), Primary Wave’s head of corporate development, said: “Run gives us early exposure to a technology-enabled platform at the intersection of music, data, and rights management, and this investment aligns directly with our focus on innovation and long-term value creation."
Farias added: “The partnership with Primary Wave – who have invested billions in music's greatest catalogs over decades – opens endless opportunities through their deep industry expertise. Our goal is simple: to be THE funding partner in the music industry and, with the access to capital that this deal presents, we are ready to meet any funding needs artists may have."
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