LyricFind has hired Alex Bellissimo as vice president of marketing.
Reporting to LyricFind’s founder & CEO, Darryl Ballantyne, Bellissimo has joined the lyric licensing and data solutions company following almost 15 years at Warner Music Group.
Based in Toronto, she will lead LyricFind’s global marketing strategies across both lyric licensing and creative products.
During her time at Warner, Bellissimo held leadership roles across digital operations, commercial revenue and partnership marketing.
In her most recent role as senior director, partnership marketing & revenue for Warner Records, she led global release strategies and built multi-platform partnerships across all major streaming platforms.
Bellissimo contributed to notable streaming growth for acts including Benson Boone, Teddy Swims, Dua Lipa, Zach Bryan, Linkin Park, Dasha, Green Day, Red Hot Chili Peppers, Sombr, Rüfüs Du Sol, Neil Young, Mac Miller, Michael Bublé, and more.
Alex will be a valuable leader as LyricFind continues to grow globally
Darryl Ballantyne
In her new role, Bellissimo will oversee all marketing initiatives for LyricFind, from promoting the company’s core lyric licensing solutions to expanding awareness of creative products like Rotor Videos by LyricFind, the company’s professional video creation tool.
She will also manage the company’s marketing strategies, working with the LyricFind team across audience targeting, ad creative, sponsorships, copywriting and performance measurement.
“Alex will be a valuable leader as LyricFind continues to grow globally,” said Darryl Ballantyne. “Her track record and deep understanding of music and video marketing will allow her to hit the ground running and make an immediate impact across the company.”
"LyricFind stood out to me for how it helps monetise lyric data and shape how listeners experience music digitally,” said Alex Bellissimo. “Having led global release strategies and streaming campaigns at Warner Records, I know how essential lyrics and visuals have become to promotion, influencing how fans connect with and keep returning to an artist’s work.
“I’m excited to build on that at LyricFind by empowering our partners and creators to leverage lyric data and Rotor Videos to amplify their sound and unlock more value from their work worldwide."
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