HFA’s Rumblefish has signed a deal to provide data, licensing and royalty management services to support ByteDance’s TikTok and CapCut products.
CapCut is a video editing application that enables users to create and edit videos with various effects, filters and music.
To support the use of music in ByteDance’s products, HFA’s Rumblefish will provide publishers with the opportunity for direct licensing, linking sound recording to composition data, processing usage data and providing royalty calculation, distribution, copyright research and publisher support.
“These services are backed by HFA’s advanced technology, trusted industry relationships, and over 90 years of music rights expertise,” said a statement.
“We are thrilled to offer the music publishing community the opportunity to license both TikTok and CapCut,” said Lauren Apolito, EVP of strategy and business development of HFA’s Rumblefish. “With our unparalleled reach to the publishing market and our robust and scalable infrastructure, HFA’s Rumblefish is uniquely positioned to handle the massive scale of ByteDance’s licensing and data processing needs across two of its key product offerings on a global basis.”
We help drive new sources of revenue for songwriters and music publishers by enabling platforms like TikTok and CapCut to create meaningful user experiences
John Josephson
“At SESAC Music Group, we’re working to leverage our global tech and data platform to assist innovative hyperscalers like ByteDance to utilise music by obtaining authorisation directly from songwriters and music publishers,” said John Josephson, chairman & CEO of SESAC Music Group. “With our best-in-class licensing, data and royalty administration capabilities, we help drive new sources of revenue for songwriters and music publishers by enabling platforms like TikTok and CapCut to create meaningful user experiences.”
“ByteDance is committed to making it simple for users to discover, create, and share content powered by music,” added Jordan Lowy, global head of music publishing licensing and partnerships at ByteDance. “We are looking forward to working with HFA’s Rumblefish to help streamline global music rights administration, and to ensure seamless and timely remuneration for rightsholders on the platform.”
HFA’s Rumblefish is part of the music services division of SESAC Music Group. Clients include AR/VR/AI companies, apps, background music services, investment funds, jukebox operators, karaoke platforms, lyrics and tablature services, music management companies, record labels, social media and online video companies, streaming and download services, synchronisation services, and more.
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