BMG has renewed and expanded its direct music publishing agreement with TikTok.
In a statement, the music company said the deal marks the “next phase in a partnership focused on evolving digital rights, creating deeper value for songwriters, and supporting continued innovation across the platform”.
“The new agreement strengthens BMG’s leadership in modernising publishing deals by raising reporting and attribution standards across digital platforms and introducing meaningful improvements to how publishing rights are managed and promoted,” added the statement.
Through expanded platform-level capabilities, BMG will gain deeper visibility into music usage, and more advanced digital rights management tools.
“This next phase of the partnership advances how publishing rights are recognised across the ecosystem and valued in today’s dynamic, social-first environments,” BMG said in a statement.
We are ready to power independent ventures for artists, managers and creative executives for the next decade and beyond
Tracy Gardner
Tracy Gardner, global head of music business development, TikTok, said: “BMG truly understands the power of TikTok and the opportunity it creates for songwriters today. They understand the platform, they embrace innovation, and they work with us hand-in-hand to strengthen rights management and unlock meaningful value. This expanded partnership reflects the trust and momentum we’ve built together – and we’re excited to continue driving growth for the songwriters at the heart of music discovery on TikTok.”
Celine Joshua, EVP, global marketing and streaming, BMG, said: "This agreement underscores our focus on building scalable, forward-looking partnerships that elevate the role of songwriting in today’s music economy. We continue to invest in systems and structures that protect rights, ensure attribution, and add value for creators across the digital landscape."
Click here to read our 2025 In Review with top industry names including TikTok’s Tracy Gardner.
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