Believe Music Publishing has signed Loreen to a worldwide publishing deal, representing her new album.
The Wildfire LP was released on March 27. The new album’s lead single, Feels Like Heaven, was written by Loreen alongside Grammy-nominated Sia and produced by Jesse Shatkin.
Loreen has more than 2.5 billion global streams across all platforms; 8.13 million Spotify listeners; over 10 billion top video views and 4.7m track posts on TikTok; more than 772m YouTube views; 20.5m Shazams; and 4.5m combined followers across social platforms.
Loreen is one of only two people to have ever won the Eurovision Song Contest twice: first in 2012 with Euphoria and again in 2023 with Tattoo.
Euphoria charted in more than 20 territories across the world, went 10-times Platinum in her home country of Sweden, and has been streamed almost 180m times on Spotify. Meanwhile, Tattoo became a hit following Eurovision 2023, having been streamed more than 870 million times on Spotify, with remixes and cover versions taking it past a billion.
Loreen is, unarguably, a pop music icon, and her new LP, Wildfire, is a triumph from start to finish
Simon Pursehouse
In a statement, Loreen said: “I’m so happy to be joining Believe Music Publishing. From the very first conversations, it felt like a true creative partnership, one that understands not just where I am in my journey, but where I want to go next. Songwriting is at the core of everything I do, and having a team that supports that vision globally means a lot to me. I’m really excited for what we’re going to build together.”
Simon Pursehouse, Believe Music Publishing’s global head of music development, said: “Pinch me, for I must be dreaming. We’ve signed Loreen! I am utterly chuffed to welcome her on board here at Believe Music Publishing. I’ve been a genuine fan ever since she bewitched the watching world during her first Eurovision win, and was fortunate to be there in person for her second victory. She is, unarguably, a pop music icon, and her new LP, Wildfire, is a triumph from start to finish. Strap in, pop fans, you’re about to be treated to the best album of 2026.”
Operating in 50-plus countries, Believe provides services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.
With brands including Nuclear Blast, Naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres.
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