Avex Music Group has signed producer Elkan to a global publishing deal and partnered with him to launch his own joint venture publishing company, Toibox by Elkan.
Under the new deal, Elkan’s full catalogue, including all future output and previous works, will be published through Avex Music Group. Avex will also back the signing and development of writer-producers via Toibox.
Toibox, in partnership with Avex, has already signed its first two writer-producers, Kavin “Kavin” Smith and Luke “Cobali” Gobrial, with more to come.
In addition to publishing Elkan’s catalogue, the Avex team will collaborate closely with Elkan, his longtime manager Kasual Kas and business partner Kristina Mazzola to identify and develop a new wave of writers and artists through the Toibox venture.
“Elkan is without a doubt one of the most talented and successful new producers in music today,” said Avex Music Group CEO Brandon Silverstein. “In addition to some very exciting projects of his own, Elkan has identified a number of key creatives to build Toibox with. We’re thrilled to be in business with such a promising visionary in Elkan, and I have tremendous belief in Kasual Kas, who continues to prove himself to be a real visionary in this business.”
Elkan is without a doubt one of the most talented and successful new producers in music today
Brandon Silverstein
Elkan recently produced Drake’s global hit Nokia. He was also a writer and producer on Rihanna’s new single Friend Of Mine from the upcoming Smurfs movie soundtrack.
Over the years, he has also worked with Metro Boomin and Lecrae, among others. He is currently signed to Atlantic Records as an artist.
Elkan began his production career in Freetown, Sierra Leone, and has recently been based in London.
“I wake up every day with the same mission in mind, ‘making the world dance,’” said Elkan. “The future is now, no one’s ready for what 2030 will sound like. Toibox is the future.”
Elkan’s business management is overseen by Gary Fuhrman and his teams at GF Capital and TAG Associates, while legal representation is handled by Kwame Kandekore and the Kandekore Law team.
PHOTO: (L-R) Brandon Silverstein, Elkan and Kasual Kas. Photo by Jeremy Jackson.
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