Vinyl frontier: Record Store Day labels target younger superfans

Andre Paine

With vinyl registering a 17th consecutive year of growth, Gen-Z music fans are increasingly driving sales of the format with a shift away from catalogue

Record Store Day has seen a “sea change” with 2025’s releases appealing to a younger audience.

Amid continuing growth for vinyl, there are signs that Gen-Z music fans are increasingly driving sales for the format with a shift away from classic catalogue towards young frontline artists. 

Figures from the BPI and Official Charts Company showed ...

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