The Nerve Media Group has appointed Nick Bennett as CEO, as it expands its offering as a content IP specialist supporting TV production companies in driving growth in the digital and branded space.
The Nerve Media Group is a music rights partner to almost 600 UK television production companies.
Bennett has joined The Nerve Media Group with over 20 years of experience across the creative industries, spanning music, advertising and digital. He served as managing consultant at WPP, and went on to establish a consulting practice advising brands across Europe, the Americas and the Middle East including Spotify, Virgin Media O2, Nike, Netflix and Nestlé.
Alongside Bennett’s appointment, Nerve Media Group has formed an advisory group to help independent production companies grow, monetise and engage at scale, beyond the traditional broadcast window.
The group, which Nick Bennett will chair, includes:
• Jonathan Allan, former interim CEO of Channel 4
• David Alter, BAFTA-winning exec
• Sara Kozak, former SVP head of production at Warner Bros Discovery
• Hamo Forsyth, TV exec with credits including Burnley: Keeping The Faith
• Kevin Molloy, branded content specialist
Joining The Nerve Media Group at such a pivotal industry moment feels like a rare opportunity to transform how IP is built and sustained
Nick Bennett
In addition to its fully cleared music library, The Nerve’s expanded offering of training services and access to the advisory team is designed to help independent TV production companies build new audiences, revenue streams and format extensions outside of the initial broadcast window. It includes direct-to-consumer models and will also connect production companies with brand partnerships.
Nick Bennett, CEO of Nerve Media Group, said: “Joining The Nerve Media Group at such a pivotal industry moment feels like a rare opportunity to transform how IP is built and sustained. With our expanded range of services and the experience of our advisory group, we're giving production companies the tools, the relationships and the roadmap to take control of their IP and step out of the shadows, building content that isn't tied to a single platform or commissioning cycle, but designed to travel, grow and generate value on their own terms.”
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