Blackstar has appointed Ed Watson as artist strategy director in the latest phase of the company's expansion in North America.
Over the past 12 months, the artist strategy and audience development agency has supported campaigns for a diverse roster, including Nine Inch Nails, Outkast, André 3000, Lenny Kravitz, Hayley Williams, DJO, Lucky Daye and Motionless In White, alongside global campaigns for the likes of Muse, Arlo Parks and Robyn.
Watson (pictured) brings extensive experience from senior roles across BBC Radio 1, 1Xtra and Asian Network, where he led social strategy and content development, and worked on social-first campaigns including projects with Olivia Rodrigo, Sabrina Carpenter, Dua Lipa and Lewis Capaldi.
Based in New York, he will support Blackstar’s US artist strategy team in New York and Los Angeles, working closely with the firm’s UK leadership to strengthen campaign delivery, build relationships across the North American music industry and develop new digital-first initiatives for artists, labels, and management teams.
“I’m really excited to join Blackstar at a time when the connection between artists and audiences has never been more important,” said Watson. “Blackstar has built a reputation for thoughtful, fan-led strategy and creative work that genuinely supports artists. Being able to contribute to that, while helping grow the company’s presence in New York, is an exciting opportunity.”
Ed brings a rare mix of strategic thinking, creative instinct and cultural awareness
Olivia Hobbs, Blackstar
Blackstar founder Olivia Hobbs added: “Ed brings a rare mix of strategic thinking, creative instinct and cultural awareness. His background working closely with artists and teams, combined with his understanding of social platforms and fan communities, makes him a natural fit for how we work. This role strengthens our presence in New York while continuing to build on the relationships and projects we’ve developed across the US market.”
According to Blackstar, Watson’s appointment reflects the firm’s continued investment in the North American market as it expands its network of artists, labels and creative partners.
Blackstar has also developed community-led initiatives in New York, including industry panels, artist showcases and the Indie Label Coffee Market collaborative event.
