Anthony Giannaccini has launched a new independent press agency, The Small Print.
Working primarily across music and entertainment, The Small Print offers media services for talent including print, online, podcast & digital press campaigns, as well as crisis management and media training.
Giannaccini has over 12 years of experience, having previously held senior roles at Wilful Publicity, DawBell, and most recently MBC PR, where he spent six years working under Music Week Awards Strat winner Barbara Charone and fellow PR leader Moira Bellas.
In that time, Giannaccini has spearheaded chart-topping press campaigns for the likes of Hozier, Lewis Capaldi, James Arthur and The Snuts, as well as working campaigns for Foo Fighters, St. Vincent, Metallica, Peaches, Interpol, Luke Combs & many more.
I’m really looking forward to building a family of diverse, established and exciting acts under The Small Print umbrella
Anthony Giannaccini
Giannaccini's recent work includes guiding the press for Hozier’s first ever UK No. 1 album Unreal Unearth last year, which produced the double-platinum-selling hit Too Sweet.
He jointly won PR Campaign Of The Year at the 2024 Music Week Awards for his work on Lewis Capaldi’s chart-topping album Broken By Desire To Be Heavenly Sent.
Giannaccini helped breaking new acts Sea Girls and The Snuts to achieve Top 10 albums, as well as driving the recent resurgences of both Natasha Bedingfield and The Hives, and navigating comedian & TV star Mo Gilligan through a world tour and two years of hosting the BRIT Awards.
“I’m incredibly excited to launch The Small Print,” said Anthony Giannaccini. “Bringing music and stories to life through the media, and giving talent the platform and knowhow to express themselves on their terms, always has and always will, be an extremely powerful tool. To now do that independently and build a family of diverse, established and exciting acts under The Small Print umbrella is something I’m really looking forward to.”
www.thesmallprint.agency
PHOTO: Anthony Giannaccini, far left, with Mo Gilligan and team (credit: John Marshall/JM Enternational)
