Various Artists Management (VAM) has announced a series of new hires in its London office.
Rebecca Dixon has been appointed to the new role of global head of marketing & strategy, with a remit to “shape the company’s wider direction and develop global strategies for its clients”.
George Shepherd, meanwhile, has been promoted to associate director, having played a key role in shaping the careers of Ashnikko, Rose Gray, Sad Night Dynamite, Glen Roberts and Joe Rubel. The exec will now oversee the creative development and strategic direction of the full VAM roster while continuing to represent his roster.
Kayleigh Ramchand-Bentley has been appointed general manager, UK, while the company also welcomes Kelley Fox as senior international A&R, working across both VAM and Alternative Songs.
I'm excited to build and push the global strategy in a way that stays creative, confident, and completely artist-led
Rebecca Dixon, VAM
Rebecca Dixon said: “Taking on the role of global head of marketing & strategy feels like a natural evolution as the company continues to expand internationally. I'm excited to build and push the global strategy in a way that stays creative, confident, and completely artist-led alongside the rest of our team in the UK, US, Australia, and soon-to-be Middle East. Working across artists like Melanie C, Rose Gray, Ashnikko, Tom Grennan, and Good Neighbours shows the range and ambition of the roster. I want to connect culture and strategy across all territories and truly elevate how we support our artists on a global scale.”
As the company grows, it feels increasingly important to stay true to the culture that underpins everything we do
George Shepherd, VAM
George Shepherd said: “I’m delighted to be stepping further into the Various fold alongside Dave, Matt, Nick, and John. As the company grows, it feels increasingly important to stay true to the culture that underpins everything we do – championing bold, visionary artists while offering a genuinely compassionate and bespoke approach to management. I’m incredibly proud of what we’re building, and as we continue to expand across London, LA, New York, and Sydney, I’m excited to work even more closely with our talent.”
These appointments reflect the incredible internal talent we’ve nurtured over the years and our commitment to bringing in fresh expertise
David Bianchi, VAM/Alternative Songs
David Bianchi, joint CEO at VAM and Alternative Songs, said: “With New York recently added to our offices in London, Los Angeles, and Sydney – and Middle East expansion in progress – implementing a formal global structure is essential for our next phase of growth. These appointments reflect the incredible internal talent we’ve nurtured over the years and our commitment to bringing in fresh expertise. This new leadership team ensures that as we scale, we continue to provide the infrastructure necessary to support our artists' global ambitions. I am incredibly proud to see our team evolve into these global roles; their collective vision and operational excellence are what will drive our success as we move into 2026 and beyond.”
We’re delighted to welcome Kelley to the company at such a pivotal moment in our growth
Danny D, Alternative Songs
Danny D, joint CEO at Alternative Songs, added: “Kelley Fox brings an exceptional ear for talent and deep understanding of songwriter and producer development with a strong creative instinct that aligns perfectly with our vision. We’re delighted to welcome her to the company at such a pivotal moment in our growth.”
Pictured above (L-R): L-R: Kelley Fox, Kayleigh Ramchand-Bentley, George Shepherd and Rebecca Dixon
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