Three Six Zero, the international management and entertainment company behind Calvin Harris, Muse and Kid Cudi, has launched sports management division Three Six Zero Sports in partnership with Florian Schroeder.
Schroeder is the founder of athlete representation company PRJCT:A, and previously spent nearly a decade in brand and sports marketing at Nike, before leading athlete and sports partnerships for Meta across EMEA.
He will bring a roster of athletes to Three Six Zero Sports, including footballers Reece James, Sam Kerr and Pierre-Emerick Aubameyang.
Every week, the connection between sport and traditional entertainment becomes more evident
Mark Gillespie, Three Six Zero
Three Six Zero founder & CEO Mark Gillespie said: “Every week, the connection between sport and traditional entertainment becomes more evident. As partners at Three Six Zero, we’re proud to welcome Flo into the family and extend our representation into sport, a natural evolution for the company.
"We’re thrilled for Flo and his athletes to join our ecosystem, and together we look forward to setting new standards in how sport and entertainment intersect.”
With offices in Los Angeles, Miami and London, Three Six Zero operates across music, sport, film, television and digital culture. The firm represents a global collective of talent also including the likes of Willow and Jaden.
“I’m thrilled to join forces with Mark and the wider team at Three Six Zero to build a home for the next generation of athletes and blur the lines between sports, music and entertainment,” added Schroeder.
