Scott Borchetta has launched a new management division as part of Borchetta Entertainment Group.
He has signed award-winning country artist Carly Pearce to the roster. Mike Blong, formerly of Starstruck Entertainment, has joined as manager.
Borchetta is also continuing to use the Big Machine brand, following his departure from Hybe America last month.
Borchetta Entertainment Group will operate as a full-service management division focused on artist development, touring strategy, brand partnerships and long-term career growth. It will work alongside Big Machine Records to provide a “streamlined approach to artist support”, according to the announcement.
“I couldn’t think of a better way to kick off this new era of Big Machine then by announcing the formation of the Borchetta Entertainment Group and a new management vertical, starting with the Grammy/CMA/ACM award-winning Carly Pearce and her longtime management partner, Mike Blong,” said founder/chairman Scott Borchetta. “This new season for Carly, starting with the amazing new Riley Green duet, If I Don’t Leave I’m Gonna Stay, promises to be her best yet. I am so proud to welcome both as the foundational artist and management partner for this exciting new endeavor."
I couldn’t think of a better way to kick off this new era of Big Machine then by announcing the formation of the Borchetta Entertainment Group and a new management vertical
Scott Borchetta
At Starstruck Entertainment, Blong served as Carly Pearce’s day-to-day manager beginning in 2022. He has more than a decade of international touring experience as a tour manager, musical director and musician.
Blong has helped guide several key campaigns for Pearce, including major touring cycles, the expansion of her global touring footprint, brand partnerships and high-profile television and award show appearances.
“I’ve had the privilege of working alongside Carly through multiple stages of her career, and it has been incredibly rewarding to witness her continual growth as an artist and storyteller,” added Blong. “Joining forces with Scott and Borchetta Entertainment Group is an exciting next chapter for all of us as we continue to build on the momentum Carly has created around the world.”
PHOTO: John Shearer
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