Frame Artists has promoted Myradh Cormican to director of audience and partnerships.
Cormican was previously head of digital & strategic partnerships at the artist management agency, which specialises in electronic music including clients such as Chase & Status, Arielle Free, Eats Everything and Patrick Topping.
In this newly created role, Cormican will continue to lead and develop the audience department within Frame, spearheading the company’s efforts on fanbase development and bespoke digital growth strategies for their clients.
Prior to working at Frame, she ran digital agency Handmade Media representing clients such as Chase & Status, Blond:ish and Groove Armada.
Since joining Frame Artists in 2021, Cormican has been instrumental in developing digital operations across the company and in achieving growth and engagement.
As director of audience and partnerships, she will oversee a team focused on integrating digital initiatives with live experiences.
“She will reinforce Frame’s continued commitment to ensuring their artists are in control of their own fan data across all areas of their businesses,” said a statement. “Her leadership will be crucial in navigating the evolving landscape of the music industry, where understanding and connecting with audiences is more important than ever.”
Our mission is to future-proof our artists’ careers by driving fanbase ownership, growth and engagement at every stage of development
Myradh Cormican
“Myradh’s promotion reflects her exceptional contributions to Frame Artists and our commitment to adapting to the dynamic needs of the music industry,” said Becci Black, co-founder & director of Frame Artists. “Her vision for the company and specifically the very important and complex requirements of a digital landscape in 2025 perfectly aligns with our strategic goals, and we are confident that she will continue to drive success for our artists and the management company.”
Myradh Cormican said: “I’m thrilled to step into this new role. It’s an honour to work with such a visionary team, who are deeply committed to our artists and their progression. Fanbases are the backbone of an artist's career, and in today’s ever-evolving digital landscape, cultivating authentic connections is a non-negotiable.
“Our audience team's mission is to future-proof our artists’ careers by driving fanbase ownership, growth and engagement at every stage of development. I’m excited to also strengthen our partnerships business through strong relationships with brands, agencies, and DSPs, offering our artists opportunities for authentic collaborations that empower their creative freedom.”
Subscribers can read our Frame Artists Music Week Interview.
PHOTO: (L-R) Becci Abbott Black, Sophie Kennard, Myradh Cormican
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