Artist management collective The Circuit Group has launched a new fund backed by Create Music Group, which is providing access to more than $500 million in capital to acquire and scale music assets and cultural IP.
Circuit Capital aims to unite The Circuit Group’s expertise in electronic music with Create Music Group’s financial muscle, technology and infrastructure.
“Our mission is to put culture at the centre of everything we do,” said Harvey Tadman, president, business development and co-founder of The Circuit Group. “Too often, the people buying into music don’t understand the world it comes from. We’ve built our careers inside this culture. Circuit Capital is our way of ensuring that when artists decide to sell or scale, they can do it with people who speak the same language and share the same values. We couldn’t imagine a better partner than Create Music Group.”
The fund will invest in catalogues, record labels, publishers and other music-driven ventures with a focus on “long-term sustainable value while keeping artistry and community at the forefront”.
“Unlike traditional finance firms or faceless private equity funds, Circuit Capital is a home for artists, entrepreneurs, and rights-holders built by peers who understand the electronic music ecosystem they serve,” added the statement.
"We're excited to announce this unique partnership with Circuit,” said William Smith, CFO of Create Music Group. “We have been impressed by their relentless focus as managers on partnering with their clients to build assets with substantial, enduring value, as exemplified by the recent Deadmau5 transaction. Moving forward, we're pleased to be backing Circuit's strategy of investing into the same music catalogues and businesses that they're helping to grow – in other words, 'putting their money where their mouths are' – by providing them with this fund."
“Our partnership with The Circuit Group represents Create’s continued mission in building the leading technology, infrastructure, and capital platform for artists and entrepreneurs,” added Jonathan Strauss, co-founder and CEO of Create Music Group. “Circuit has evolved into one of the most respected and trusted management teams in the dance space, with a deep understanding of what artists need to grow, innovate, and create long-term value. Together with Circuit, we’re aligning resources, expertise, and vision to empower music entrepreneurs to build enduring, global businesses.”
In addition to acquisitions, Circuit Capital will provide capital to support the future projects of artists under The Circuit Group’s management. This includes back catalogue investments and futures funding deals.
The Circuit Group is composed of management companies Ayita and Seven20, whose combined rosters include Fisher, Chris Lake, Deadmau5, Cloonee, Aluna, Ninajirachi and many others.
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