Wasserman has rebranded the agency business as The·Team.
As previously reported, the agency is in the process of being sold with speculation that bids could top $1 billion.
“As of today, Wasserman is rebranding as The·Team and you can now find us at the.team,” the agency said in a statement last night. “For 24 years, this company has been shaped by our work, our people and our unifying belief in the power of sports, music and entertainment. That philosophy remains the foundation of who we are - and where we are going. We go forward as we always have: Together.”
The rebrand and sale comes in the wake of multiple clients, including Chappell Roan, announcing their departure from the major agency which bears the name of its founder and CEO Casey Wasserman.
Casey Wasserman appeared in the US Department of Justice’s release of documents as part of the Epstein files. Wasserman has said he “deeply regrets” the 2003 emails to Epstein associate Ghislaine Maxwell – who has since been jailed for child sex trafficking.
For 24 years, this company has been shaped by our work, our people and our unifying belief in the power of sports, music and entertainment
The·Team
In an email to staff last month, Wasserman said: “I'm deeply sorry that my past personal mistakes have caused you so much discomfort.
"It's not fair to you, and it's not fair to the clients and partners we represent so vigorously and care so deeply about."
He said his email exchanges with Maxwell "took place over two decades ago, long before her horrific crimes came to light".
Wasserman has not been accused of any wrongdoing or inappropriate behaviour by any of Epstein’s victims, and the appearance of his name in the Epstein files does not imply criminal activity of any kind.
President Mike Watts has been named as the company’s interim leader during the transition as the sale process continues.
Providence Equity Partners became an investor in Wasserman in 2022 and now owns a majority of the firm. Providence Equity will look to keep the company intact as it considers long-term options.
“We believe deeply in the strength of the company and have full confidence in Mike and the leadership team, as well as in the exceptional employees across the organisation,” Providence Equity said last month in a statement supplied to Music Week. “We remain fully committed to investing in its growth, expanding its capabilities across sports, music, and entertainment, and supporting the extraordinary talent, brands and properties the company is proud to represent.”
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