Ticketmaster has appointed Saumil Mehta as its new global president.
In the announcement, Ticketmaster said that Mehta would “execute AI opportunities”. He will report to Live Nation CEO Michael Rapino, effective November 1.
Mehta has succeeded Mark Yovich, who has served as president since 2020 and will now become chairman of Ticketmaster with a focus on the company’s long-term strategy and global growth.
Mehta has a background in product innovation, scaling technology businesses and global commerce. He spent over nine years at Square, where he was most recently chief product officer and head of business ops.
“Ticketmaster is an incredible business that serves as the world’s portal to the best live entertainment,” said Saumil Mehta. “The real opportunity lies in how we evolve the experience by building smarter and more intuitive ways for fans to connect with the live experiences that matter so much to them.”
Over the past six months, Mehta has worked as an advisor and investor to AI start-ups and also aims to accelerate an AI transformation at Ticketmaster.
“Under his leadership, Ticketmaster will execute AI opportunities across key areas of its business – such as empowering venues, fortifying the ticketing infrastructure against bad actors, and enhancing the ticket-buying experience for fans,” added the statement.
Michael Rapino, CEO of Live Nation Entertainment, said: “Over the past several years, Ticketmaster has been working to build a strong foundation for the next phase of growth. Saumil brings a fresh perspective and deep product and technology expertise that will help us build on that momentum.”
FOLLOW 
