Alicia Karlin has joined The Circuit Group as global president of live.
The move also takes Karlin’s firm, ASK Management & Advisory, into The Circuit Group ecosystem through a joint venture. The JV expands The Circuit’s global management and consulting platform, building on its foundation as a collective of artist managers driving artist IP opportunities.
As part of the new role, Karlin and The Circuit Group have launched their partnership with Sara Landry as its first signing. It brings together a female-led management team spanning North America and Europe, guided by Karlin and including London-based Circuit Group executive Ella Maughan and Floss Buckle, who has joined the management team.
Hard dance act Sara Landry has amassed more than 1.6 million monthly Spotify listeners, and earned the title of Beatport’s No.1 best-selling female producer in the genre.
In 2024, Landry became the first artist of her genre to perform on the Tomorrowland main stage, as well as releasing her debut album Spiritual Driveby.
In 2025 Landry launched the live tour concept Eternalism, which has sold over 50,000 tickets globally, with a US debut at Coachella. In 2026, she returns to the festival with dance act Blood Oath.
“Partnering with The Circuit Group and ASK Management lays the groundwork for expanding my vision on a global scale,” said Sara Landry. “From day one, Alicia and the broader team saw beyond the music and fully understood the culture, intention and community I’m building. This collaboration marks the beginning of a bold and transformative next chapter.”
The Circuit Group represents a new standard for how artists and managers can build truly global, future-facing careers
Alicia Karlin
Alicia Karlin has more than two decades of experience spanning artist management and development, global touring strategy and large-scale festival and event production.
Most recently, she served as vice president of global touring and talent at AEG Presents, where she played a key role in shaping Sabrina Carpenter’s Short N’ Sweet tour and championed the touring growth of female artists including Raye, Mitski and The Beaches.
During that period, Karlin was also a founding member of the producer team behind Electric Forest, where she served as the talent buyer since the festival’s inception in 2011.
She also oversaw Keyshia Cole’s 20th anniversary tour of her breakout album The Way It Is and now continues her partnership with Cole and her management team through ASK Advisory.
In addition, Karlin will take management clients Annie Tracy and Brandi Cyrus into the new joint venture.
She serves on the boards of Backline and Femme House, supporting mental health, wellness and equity initiatives across the music industry.
“The Circuit Group represents a new standard for how artists and managers can build truly global, future-facing careers,” said Alicia Karlin. “Their artist-first approach, infrastructure and long-term vision mirror how I’ve always worked and I’m grateful to Dean, Brett and the entire leadership team for the opportunity to bring a new perspective to how we build and scale. This partnership creates the space to work fearlessly and champion women who are redefining what global success looks like.”
Dean Wilson, CEO of The Circuit Group, added: “Alicia is one of the most respected leaders in live music and artist development. Her experience operating at the highest levels of touring, combined with her ability to build culturally resonant careers, makes her an exceptional addition to The Circuit Group. We’re thrilled to welcome Alicia and to support the continued growth of Sara Landry as she reshapes the global electronic music landscape.”
Photo by Juliana Bernstein
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