SoundCloud has partnered with Ticketmaster and Universe, Ticketmaster’s self-serve event ticketing and marketing platform.

The deal will provide SoundCloud’s Artist Pro users with new ways to showcase their live events directly on the platform.

“Universe’s powerful suite of event management, ticket sales, promotion, check-in, and tracking features will help SoundCloud artists take control of their shows within the SoundCloud platform,” said a statement. 

Ticketmaster and Universe events will also be promoted to fans throughout SoundCloud via new concert discovery features. 

Artists can manage live events directly, including adding new shows. They will have the ability to create events, sell tickets and share their shows directly from the SoundCloud platform. 

There will also be more opportunities for artists to showcase their live events across SoundCloud, Ticketmaster and Universe.

 “At Ticketmaster, we’re passionate about helping artists reach more fans by meeting them where they are,” said Michael Chua, VP, global business development & strategic partnerships at Ticketmaster. “It’s why we're thrilled to partner with SoundCloud to provide event management, discovery, and promotional support on SoundCloud, powered by Ticketmaster and Universe. 

“Soundcloud is a leader in lowering barriers to entry for music creators – now, Ticketmaster and Universe will enhance that mission by giving artists more control over their live events across more fan touchpoints.”

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter