London-based brewery Signature Brew has teamed up with British amplifier brand Orange Amplification to launch a special edition of Backstage IPA, with all profits supporting the Featured Artists Coalition.
It will be available exclusively in independent music venues on draught and in specially redesigned cans, as well as online.
Profits from every pint sold in participating venues will be donated to the Featured Artists Coalition, to support its work such as the UK Artist Touring (UKAT) fund.
The UKAT fund, which launched in March 2026, is already supporting artists through the cost-of-touring crisis. In April, the FAC revealed the first 26 artists who will benefit from the fund’s top-up investment.
Tom Bott, founder and managing director of Signature Brew, said: “In an increasingly digital world, taking time to come together and experience something live, unique, and curated by and for the community is precious and worth protecting. Grassroots venues are where scenes are built, artists are developed, and culture moves forward. This collaboration is about backing those spaces in a meaningful, practical way.”
We are extremely grateful for the recognition of our work protecting and supporting the UK’s artist community through initiatives like the UK Artist Touring fund
Gus Unger-Hamilton
Sarah Yule, managing director of Orange Amps, said: “By partnering with Signature Brew and the FAC, we hope to create a tangible help for artists. We also hope this collaboration rallies the broader industry to come together, and do what they can to protect our grassroots and emerging music scenes in the UK and beyond. If we can help just one more artist make touring viable, I'll raise a pint to that!”
Gus Unger-Hamilton, of Alt-J and FAC director, said: "This an incredibly powerful gesture from Signature Brew and Orange Amps. We are extremely grateful for the recognition of our work protecting and supporting the UK’s artist community through initiatives like the UK Artist Touring fund.
"The UK’s live music ecosystem is in a precarious place right now, but we know that UKAT’s targeted investment into artists’ touring activity is one of most effective ways to help the sector. If artists can sustain themselves on the road, it means more musicians and live professionals will be employed, more venues get booked and more audiences experience live music.”
The campaign will be supported by a coordinated launch across venues, festival activations throughout the summer, and artist ambassador activity. An autumn celebration show is set to take place at Signature Brew.
Orange also plans to offer various support packages for all participating venues.
