Outernet London has announced what they are calling an “unparalleled” new partnership with Legends Global.
Through this landmark new partnership, Legends Global will now bring its expertise in venue management services – including operations, programming, premium sales, partnerships and food and beverage – to all Outernet venues, including the 2,000-capacity Here.
Legends Global currently boasts a global network which encompasses “more than 450 venues worldwide, hosting 20,000 events and entertainment events, entertaining over 165 million guests annually across sports, music, entertainment, attractions, conventions and leisure.”
An official press release states that the deal will help them “deliver operational excellence to Outernet’s unique spaces”.
With Legends as our partner, there is even greater opportunity to have real, lasting impact with brands and customers
Philip O’Ferrall, Outernet
As part of the deal, Legends Global will offer a dedicated in-house programming team to support to Outernet, while its dedicated sponsorship and partnership team will work with Outernet to “unlock increased opportunities for brands to reach the huge Outernet audience which currently stands at over 80 million visitors per year as well as a social and earnt media reach of 1.5 billion.”
The future is bright for Outernet and we’re incredibly pleased to be able to add value and be a part of the journey
Chris Bray, Legends Global
The agreement also includes premium sales strategy – and transforming the food and beverage offering for fans at every level.
Speaking about the partnership, Philip O’Ferrall, CEO Outernet, said: “The power of this partnership and the track record of Legends Global is unparalleled. As we go into the New Year and beyond, this is another huge leap forward for Outernet. We are only three years in, we are the most visited cultural attraction in the UK and, now with Legends as our partner, there is even greater opportunity to have real, lasting impact with brands and customers further enhancing data-led and highly interactive experiences.”
Chris Bray, president Europe at Legends Global added: “Outernet is forward-looking, brimming with innovation and full of opportunity. It provides a customer experience that is completely unique, bringing together the vast musical heritage of its surrounding area with new, cutting-edge technology - all in the heart of central London. At Legends Global, we proudly work with the world’s greatest venues, and this is no exception. The future is bright for Outernet and we’re incredibly pleased to be able to add value and be a part of the journey.”
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