Greatest Music Artists, billed as an “elevated live experience”, is to launch later this year.
Founded in 2024 by music entrepreneur and Ostereo founder Howard Murphy, Greatest Music Artists (GMA) is “focused on empowering music talent to showcase their artistry with no limits through extraordinary live performances”, according to a statement.
There are few specific details as yet but Greatest Music Artists will launch on November 15, 2025 at an undisclosed central London location. It will be hosted by Jack Saunders from BBC Radio 1.
A website has launched at www.hqgma.com, where tickets will be available once events are announced.
“This multi-artist event provides a unique platform for cutting-edge performers, offering them an unprecedented, unlimited budget to craft their ultimate dream performance and explore the limits of live showmanship,” the statement added.
GMA is born from a desire to elevate the live music experience for both artists and audiences
Howard Murphy
Howard Murphy, who has worked with artists including Joel Corry, sold Ostereo last year.
“GMA is born from a desire to elevate the live music experience for both artists and audiences,” he said. “We’re providing an environment for incredible talent to express their artistry without limits, creating intimate and exciting events that are accessible to modern music fans. This is the future of live music performance, and we can’t wait for you to be a part of it.”
Eight artists have been lined up for the first Greatest Music Artists event.
“Greatest Music Artists is a commitment to supporting music artists, fostering limitless creativity for live performance, and delivering the greatest show, performers, and talent to a new generation of music lovers,” said the statement. “With Jack Saunders at the helm for the debut London show, these larger-than-life affordable music events will be dramatic, innovative and are not to be missed.”
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