Dice made it three wins in four years at the Music Week Awards last month.
The live music discovery platform claimed the Ticketing Company trophy – a “great honour” says chief commercial officer Andrew Foggin.
Dice has been a key live partner for Olivia Dean, up to and including her recent O2 Arena shows. Sophie Braham, director of strategic initiatives of Dice, is the sister of Dean’s manager Emily Braham – also a Music Week Awards winner alongside the label teams at Capitol and Polydor Label Group.
“Olivia Dean is an artist that we have worked with from day one, when she was playing 70-cap venues,” said Foggin. “We've worked with her team very closely up to the O2 shows, we built an integration with The O2 to do those tickets. So it’s very good to be with an artist from the start, using data and rewarding superfans.”
Olivia Dean has been vocal in ensuring that fans get a fair deal when it comes to tickets
“I think she and her team recognise how much we put the fan first, and how much systems like the Dice Wait List are beneficial – it’s a very fair fan-to-fan resale system,” said Foggin. “When there are lots of fans changing plans, and lots of tickets are changing hands, it's very important to the artist for all that to be under control.”
As Dice marks its first anniversary since the company was acquired by US live entertainment tech platform Fever, Foggin said the ambitions are heightened in the UK and international markets.
“It's honestly great,” he told Music Week. “Fever are in a lot more cities than Dice, so that is the number one thing we're really leaning on. Fever are in lots of different countries, and it's allowing Dice to grow into those cities. They've been amazing with us for the first 10 months, very much leaving the Dice brand as it is and allowing us to tap into various resources.”
Speaking about the UK market, Foggin said Dice wants to be a true partner to the artists, venues and promoters.
“We want every good independent venue using Dice,” he said. “With the amount we've invested into ensuring fans see the right shows for them, we want to be a replacement for everything that a promoter or venue is spending on Meta or Google. We can build a true ecosystem of fans; whether you live in London or Newcastle, or anywhere in the UK, and you want to figure out what's going on, you check Dice – and it's going to be that platform that tells you about what's going on.”
Catch up with all the Music Week Awards winners here.
PHOTOS: Paul Harries/Panni Renner
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