Marshall is rolling out Amplify, a new membership programme that helps to support grassroots music.
Through Amplify, Marshall commits an amount equal to 1% of member purchases via the company website to support local music communities, starting with independent venues worldwide.
This initiative reinforces Marshall’s commitment to help strengthen the foundations of live music culture for the long term, according to the announcement.
“For over 60 years, Marshall amplified live music, from local independent venues to the world’s biggest stages” said Jeremy de Maillard, CEO of Marshall. “Small venues are where the next generation of musicians turn first time listeners into lifelong fans. Through Amplify, Marshall is building a long-term model to support the future of live music.”
Cecilia Sparano, communications director at Paris rock venue Supersonic, said: “It is a real pleasure to work with a brand that truly respects our DNA and places full trust in us when it comes to both the actions we lead and the programming we curate.”
Through Amplify, Marshall is building a long-term model to support the future of live music
Jeremy de Maillard
Sparano added: “This partnership represents genuine support for the fragile economy of small concert venues, and it plays a key role in allowing festivals such as Supersonic’s Block Party and They’re Gonna Be Big to continue to exist.”
Amplify is free to join via marshall.com and offers members benefits such as early access, free shipping, extended warranties and priority support.
“Independent venues aren’t just part of music history – they’re where the future is written,” said Nick Street, CMO at Marshall. “Amplify is how we connect our community more closely to that future. As Marshall grows, grassroots music will grow with us.”
The initiative will initially focus on independent venues globally, selected for their role in supporting emerging artists and local music communities. Support may include backline equipment, funded live events and longer-term partnerships.
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