LIVE has confirmed details of a new partnership with Skiddle, which will see the ticketing platform become the headline sponsor of the LIVE Awards until 2028.
The LIVE Awards is set to take place at The Troxy in London on December 10, with the Skiddle partnership in recognition of both organisations’ shared aims to “champion and support the growth, diversity, and resilience of the UK’s live music ecosystem”.
The LIVE Awards has also confirmed Attitude Is Everything as its official charity partner for 2025.
Paul Hawkins, interim managing director, Attitude Is Everything, said: “We’re really excited to be named the official charity partner for the LIVE Awards 2025. We have collaborated with LIVE previously and have admired their drive for building inclusive spaces in the live music and events industry. This partnership reflects our shared vision to make the industry a more welcoming and accessible space for all.”
Miss Jacqui, co-chair, Attitude Is Everything, said: “It’s an awesome compliment and honour to be LIVE’s official charity partner for the 2025 Awards, and to share the importance of collaborating with disabled people and the live music industry to break down barriers. This partnership is another step towards building an accessible live music and events industry that considers disabled people from the start.
As well as the Awards, Skiddle and LIVE will work together on research via the LIVE Insights project, the LIVE Talks scheme and other events across the three years of the deal.
This agreement is not just about one night of celebration – it is a shared commitment to the future of live music
Jon Collins, LIVE
Jon Collins, CEO of LIVE, said: "We’re delighted to welcome Skiddle’s return as our headline sponsor for the LIVE Awards. As a long-term partner of LIVE, this agreement is not just about one night of celebration – it is a shared commitment to the future of live music. Skiddle’s support across our research, events, and industry engagement will help strengthen our work on behalf of the whole sector."
Duncan King, head of festivals & partnerships, Skiddle, said: "This three-year partnership with LIVE is an exciting step for us, building on the work we’ve already done together to support and celebrate the live music industry. Being headline sponsor of the LIVE Awards is the perfect way to kick it off — it’s always the best night of the year and a brilliant celebration of the people, places and events that make this industry so special. We’re looking forward to working closely with LIVE across research, LIVE Talks and event activations to make a real difference over the next three years."
Read our profile with Jon Collins and LIVE chair Steve Lamacq here.
FOLLOW 
