Hot on the heels of his Music Week interview dissecting this year’s BST Hyde Park series, Jim King has landed a big promotion at AEG Presents.
King has been elevated to the role of chief executive officer of AEG Presents UK and European Festivals. He will report to Adam Wilkes, president & CEO of AEG Presents Europe and Asia Pacific.
King, who was most recently CEO of European festivals, will add oversight of the company’s UK concert promotion business – from arena and stadium tours to club performances – to his remit.
In addition, Steve Homer will transition to a new position as president, UK touring at the company, as part of King’s team. In his new role, Homer will focus on AEG Presents’ UK touring business, drawing on his longstanding relationships and experience.
“Jim’s appointment is both a recognition of his achievements and a key strategic step as we continue aligning and expanding our UK and European business strategies,” said Adam Wilkes, president & CEO of AEG Presents Europe and Asia Pacific. “His vision and leadership have been central to shaping the company’s presence and footprint across the region, and I’m confident that under his guidance we’re well positioned for even greater success in the United Kingdom and across the continent.
“In addition, I’m thrilled that Steve will pivot to his new role, where he can focus on what he does best – bringing his talents as a gifted concert promoter to our newly realigned business.”
It’s a privilege to take on this role at a time when the live entertainment landscape is evolving rapidly
Jim King
Jim King, chief executive officer of AEG Presents UK and European Festivals, said: “It’s a privilege to take on this role at a time when the live entertainment landscape is evolving rapidly. AEG Presents has been my home for nearly 20 years now, and I’ve never been more excited about the opportunities ahead. I’m grateful to Adam and Jay Marciano [chairman and CEO, AEG Presents] for their trust in me as we continue to build our business throughout the region with our extraordinary team, and I’m looking forward to working even more closely with Steve as we shape the future of our UK live event strategy.”
Earlier in his career, King produced Creamfields festival, as well as launching events like RockNess and Bestival.
Since joining AEG Presents in 2008, he has led the creation and production of flagship festivals including BST Hyde Park – featuring global superstars such as Adele, Elton John, Olivia Rodrigo, the Rolling Stones, Stevie Nicks, and Bruce Springsteen – and All Points East, hosting acts like LCD Soundsystem, Mitski, Stormzy and Chase & Status.
Most recently, 2025 saw the launch of Lido festival in London’s Victoria Park.
King also oversees Rock en Seine in Paris and co-launched Bristol’s Forwards Festival with Team Love in 2022.
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