It’s the end of an era.
X-ray Touring partner and agent Ian Huffam has stepped down from his position as worldwide agent for Robbie Williams after 28 years.
Huffam has been by Robbie Williams’ side through his huge success as a solo artist, including record-breaking tours and his three-night stand at Knebworth for 375,000 fans in 2003. As a global touring artist, he has sold millions of tickets.
Williams recently beat The Beatles’ No.1 record when he scored a 16th chart-topper with 2026 album Britpop.
He now has a big run of dates lined up through summer and autumn including festivals across Europe, as well as dates in South America, Australia and New Zealand, including arenas and stadiums.
Music Week has confirmed that Huffam has made the decision to step down as Williams’ agent, effective December 2026.
It’s been a wild ride from student union shows in the late ’90s to multiple stadium shows across all continents
Ian Huffam
“After 28 wonderful years representing Robbie, I have taken the decision to step down,” said Ian Huffam. “It’s been a wild ride from student union shows in the late ’90s to multiple stadium shows across all continents. Millions of tickets sold.
“Following recent RW team changes, it felt the right moment to reflect, and I pass the baton on to a new team. I depart on good terms and wish Robbie the very best of luck in the future.”
He added: “X-ray will continue to manage the 2026 live schedule, including multiple summer festivals and sell-out stadium shows in Mexico and South America and the recently announced Australian and New Zealand stadium tour’
With a career spanning more than 40 years, Huffam has represented acts including Gorillaz, Blur, New Order and Nick Cave And The Bad Seeds, along with Robbie Williams. He has overseen more than 200 headline stadium shows across every continent.
Robbie Williams is currently represented in the US only by CAA. The agency also represented Williams, alongside management firm ie:music, for the 2024 movie biopic Better Man.
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