Gotobeat, the live entertainment company that combines promoters’ experience with AI technology, is on track to deliver 1,000 shows across the UK and Europe this year.
The company’s announcement about its live events, which span comedy, spoken word, jazz, pop and rap, follows a report last month that it saw a 400% growth in 2025.
Founded in 2022, Gotobeat aligns AI technology with human expertise to transform how concerts and tours are planned, promoted and delivered.
The team of 20 industry specialists use custom-built AI tools to inform decision-making in order to reduce risk, lower costs and support more sustainable touring. The company achieved more than an 80% average in venue occupancy in 2025 for events of over 700 capacity – a 33.3% per cent increase on industry standards.
Among Gotobeat's announced shows are Rico Ace – known for his frequent collaborations with EsDeeKid – who is playing his own UK and European shows across 12 cities in April and May.
Elsewhere, the Grammy-nominated trumpeteer, producer and composer, Ibrahim Maalouf, is playing tour dates in June across six UK cities. The Wanted 2.0 are reimagining their hits on a special UK tour this October in tribute to their late bandmember, Tom Parker.
We’ve been building the infrastructure and local networks that allow tours to scale efficiently across multiple markets
Eunice Li
Pietro Bertini, senior rap promoter, Gotobeat, said: “The UK underground is currently the most stimulating space in live music, driven by boundary-pushing creativity and a level of variety we’ve never seen before. We’re proud to be at the forefront of it, helping bring these artists to international audiences from an early stage.”
Eunice Li, head of operations, Gotobeat, added: “We’re seeing increasing demand from artists and managers looking to tour both the UK and Europe in a coordinated way. At Gotobeat, we’ve been building the infrastructure and local networks that allow tours to scale efficiently across multiple markets while still delivering high-quality shows in each city.”
