Berlin-based promoter, events operator and ticketing company DEAG has reported a revenue increase of 17.9% year-on-year to €369.8 million. It is the highest revenue result in the company’s history.
The Live Touring segment was responsible for €206.8m of the revenue (up 10.8% year-on-year), while the Entertainment Services segment accounted for €185.2m (up 27%).
Due to targeted investments, DEAG had a decline in operating earnings for the reporting year.
In the fourth quarter of 2024, revenues rose by 17% year-on-year to €117 million, mainly due to a strong Christmas-related business.
“With high advance sales for live events in 2025, a solid foundation has been laid for DEAG’s sustainable, successful business development,” said a statement.
As of the reporting date, DEAG had already sold around four million tickets to events taking place in 2025 – a new benchmark for advance sales.
A growing share of ticket sales is being processed via the group’s own ticketing platforms. In the financial year 2024, DEAG increased the number of tickets sold to more than 11m, following over 10m tickets sold in 2023. For the financial year 2025, DEAG is aiming to sell 12m tickets for concerts, festivals and live events.
EBITDA increased to €14.4m (previous year: €26.4m). The weaker EBITDA compared to the previous year was mainly due to one-off investments and costs. The company reported a post-tax loss of €13m, up from €1.5m in the prior year.
DEAG continued its Buy & Build strategy in 2024 and expanded its market position as a leading European live entertainment provider through targeted acquisitions in various areas.
In the UK, the company’s most important core market after Germany, DEAG strengthened its position in the spoken word & literary events segment by acquiring How To Academy. DEAG also expanded its portfolio in the UK by acquiring the promoter and live entertainment organiser ShowPlanr.
We have started the current year with momentum, and our ticket sales are at record levels
Detlef Kornett
In DEAG’s festival segment, the company acquired a majority stake in German promoter Black Mamba Event & Marketing, which organises the Sputnik Spring Break, which attracts more than 30,000 visitors. District Live has also been part of the DEAG Group since the end of 2024. The company acts as a booking agency and tour promoter for hip-hop.
With the acquisition of live entertainment promoter MC2 Live, DEAG successfully entered the Italian music market in the fall of 2024.
DEAG organised numerous tours, festivals, concerts and live events of all genres and sizes in 2024, including shows by AC/DC, Zucchero and Tream, as well as the Böhse Onkelz open-air tour and over 30 festivals and open-air events focused on dance music and rock.
Shows booked for 2025 include Sam Fender, Stereophonics, Andrea Bocelli, Till Lindemann, Lana Del Rey, Iron Maiden and the sold-out stadium show by the Scorpions, who are celebrating their 60th anniversary as a band.
DEAG is also expecting hundreds of thousands of visitors again at its festivals, including the 30th anniversary edition of Nature One, MayDay, Airbeat One and Belladrum Tartan Heart.
“We have consistently implemented our growth strategy and consciously decided to invest in our sustainable business development in 2024 in order to position ourselves for the future in the best possible setup,” said Detlef Kornett, group CEO of DEAG. “Successes are already visible. We have started the current year with momentum, and our ticket sales are at record levels. Our event pipeline is excellently filled, and we expect a significantly stronger year in 2025 with a substantial increase in profitability.”
FOLLOW 
