Creative Artists Agency (CAA) has appointed Beth Morton as an agent in the global touring department.
Morton will be based in CAA’s London office, where she will focus on representing artists on the agency’s international country and Americana rosters, amongst other genres, as well as signing new acts.
“Country and Americana have seen extraordinary growth in the UK over the past several years, and the addition of Beth to our team reflects both the depth of opportunity here as well as our long-term commitment to the genre,” said CAA’s co-head of global touring and co-head of the London office, Emma Banks. “Beth’s extensive experience working across country and Americana in the international space uniquely positions her to help our artists build meaningful international careers and to further accelerate the global expansion of these genres around the world.”
Previously, Morton was a music agent at UTA, where she played a key role in building their international country business.
Country and Americana have seen extraordinary growth in the UK over the past several years, and the addition of Beth to our team reflects both the depth of opportunity here as well as our long-term commitment to the genre
Emma Banks
During her time at UTA, Morton worked with artists such as Dylan Gossett, Drew Baldridge, Willow Avalon, Stephen Wilson Jr and Megan Moroney, among many others.
Outside of the country genre, she represented a diverse roster of artists, such as Joss Stone, Local Natives, Natalia Lafourcade, Ichiko Aoba, Train and Christone ‘Kingfish’ Ingram.
Prior to joining UTA, Morton was an agent at London-based entertainment agency Neil O’Brien Entertainment, and on the programming team for the Kew The Music and Greenwich concert series.
Morton started her music career at All The Worlds, a JV with Universal Music Group. She was also a member of the team that developed and produced F1 Rocks and launched the inaugural Singapore F1 Rocks concerts, which featured performances from artists such as Beyoncé and No Doubt, among others.
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