Broadwick Group has partnered with East London venue Troxy.
“This new chapter will see Broadwick and its group of companies come together to build on Troxy’s existing legacy, while shaping its future,” said a statement. “Music will remain at the heart of the building, and this partnership will establish a broader and more ambitious programming and commercial vision.”
The venue will expand its offering across brand activations, cultural showcases, film and TV production and corporate events.
Troxy will continue to operate as an independent brand, with its core identity and team.
Broadwick has operated venues including Drumsheds, Magazine London, Printworks and Landing 42.
The partnership sees Broadwick Group investing alongside the venue’s landlords in a £1.5 million refurbishment of the venue, which is currently underway. This is the latest phase in the restoration of the historic Grade II listed building.
Tom Sutton-Roberts, managing director of Troxy, said: “This partnership marks a hugely exciting next chapter for Troxy. It’s been an incredible journey to get to this point and working with Broadwick feels like a natural evolution. As a team we are really excited for what’s ahead and looking forward to working with the wider Broadwick team whose experience includes creating some of London’s most iconic venues in recent years.
“With big plans already on the horizon, including thoughtful venue developments and new ways to use the space, we’re ready to take Troxy to the next level, delivering even more unforgettable experiences across music, culture, and beyond, while staying true to the people and spirit that make it special.”
Simon Tracey, group CEO of Broadwick, said: “Troxy has hosted some of the most unforgettable nights of comedy, music and spoken word, as well as thousands of celebrations that give it a special place in East London history. We’re incredibly proud to support the next chapter, one that not only protects its soul but also unlocks new potential across music, culture, and experience.”
PHOTO: Fred Howarth
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