Global live music discovery platform Bandsintown has become the exclusive provider of concert listings on YouTube and YouTube Music.
YouTube's global audience of billions of monthly users can now easily discover concerts while watching artist videos and Shorts, exploring official artist channels, and soon, while also browsing the YouTube homepage.
The Bandsintown partnership with YouTube also unlocks a new push notification feature, alerting users to nearby concerts and upcoming shows.
Later this year, the integration expands to YouTube Music, where live events will appear on YouTube Music home and artist pages. Bandsintown users also have access to a two-month free trial of YouTube Premium, which offers videos and music ad-free, offline and in the background across YouTube and the YouTube Music app.
Available free to artists worldwide, the integration enables tour listings published by artists on Bandsintown For Artists to automatically display on YouTube, increasing visibility and helping generate ticket sales. Venues, festivals and promoters subscribed to Bandsintown Pro also benefit from having their events seamlessly distributed on YouTube.
This exclusive integration with YouTube further demonstrates Bandsintown's ethos to create value and equal opportunity for artists worldwide
Fabrice Sergent
“At a time when musicians continue to struggle to generate income, this exclusive integration with YouTube further demonstrates Bandsintown's ethos to create value and equal opportunity for artists worldwide, of all sizes and genres, to get discovered on digital platforms and sell more tickets," said Fabrice Sergent, Bandsintown co-founder and managing partner.
Sabrina Carpenter is the featured artist for the partnership. On top of using Bandsintown tools to showcase her tour dates on her website, as a result of the partnership Carpenters’s shows will now gain significant visibility on YouTube, where she has 12 million subscribers, and on Bandsintown where she has more than one million followers.
This YouTube partnership marks the latest expansion of Bandsintown's global distribution network across major digital platforms. Over the past 18 months, Bandsintown has become the preferred live music data provider for industry leaders including Google, Spotify, Apple and Shazam.
Drawing concert data from 700,000-plus registered artists and 65,000 venues and promoters, Bandsintown operates a comprehensive live music catalogue with 2.3 million events published every year.
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