AXS has made two key leadership appointments to drive the ticketing company’s continued expansion across Europe.
Peter Quinlan has been named managing director, Europe, while Hannah Rouch has joined as VP, marketing, Europe. Both are newly created roles.
Based in London, and reporting to Blaine Legere, president, international, Quinlan will lead AXS’ European operations, with a regional focus on further growth.
Rouch, also based in London, will oversee AXS’ European marketing, working closely with Quinlan to strengthen the AXS brand across all European territories.
“Europe remains a critical growth engine for AXS, and these appointments mark an important step forward in our continued evolution,” said Blaine Legere, president of international, AXS. “Peter’s global experience and operational acumen, combined with Hannah’s deep marketing expertise and track record of execution, will be instrumental as we continue to scale and deliver across the region.”
Quinlan has 18 years of experience at Live Nation Entertainment, where he held a range of senior roles spanning marketing, sponsorship and ticketing across global markets. Most recently, he served for four years in a global executive role at Ticketmaster, leading initiatives across commercial partnerships, ancillary revenues, payments and fraud operations.
“AXS has built a reputation as one of the most artist- and fan-friendly companies in the industry,” said Peter Quinlan. “There’s tremendous opportunity for growth – especially in Europe, where promoters, venues and artists are looking for innovative, transparent partners, with technology that can scale and deliver. I’m excited to help lead that charge.”
Hannah Rouch, VP, marketing will report to Quinlan to accelerate growth across the market. Rouch has marketing experience in ecommerce industries, having most recently joined from Gumtree/Ebay.
“I’m thrilled and energised to take on this role at a time of significant growth for AXS across Europe,” said Hannah Rouch. “Our focus will be on strengthening our brand and reach across Europe and building out marketing as a growth engine for the business – accelerating our ability to deliver for our clients and enhancing our efforts to ‘hold the hand of the fan’ from show discovery to live event.”
“These new appointments reflect AXS’s ongoing commitment to scale, unify, and empower our international teams,” added Legere. “With this expanded leadership structure, we’re better positioned than ever to deliver world-class support for our clients and partners.”
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