ATC Live has made two key appointments.
Lucy Atkinson (pictured, left) has joined ATC from Earth Agency as a new agent at the company. She started as an assistant at Earth Agency in 2015.
Her 30-strong roster of artists includes Sega Bodega, Erika de Casier, Alice Glass, Debby Friday, Soo Joo and Ecco2k. They will add to ATC Live’s representation in electronic music.
Atkinson has helped broker brand campaigns for Ecco2k with Bella Hadid for Marc Jacobs eyewear, Deijuvhs for Versace Jeans Couture, and a collaboration between sim0ne, ASOS and Mixmag at East London’s Colour Factory.
In a promotion at ATC Live, Alice Hogg (pictured, right) has been upped to a newly-created role as head of tour marketing.
“Integrating tour marketing services within the company will enhance ATC Live’s strategic and cohesive approach to artists' live campaigns,” said a statement. “The new department will maximise fan engagement, with tailored marketing strategies across pricing, ticketing and all promotional activities.”
The department will work to bring ATC’s partners together across a tour campaign, to ensure the focus is on the continued growth of the artist and their long-term careers.
With 15 years’ experience ranging from event production to talent booking, Hogg joined ATC Live in 2020 and developed a diverse roster of artists including Aaron Frazer, Black Pumas, Cassandra Jenkins, Durand Jones & The Indications, Joshua Idehen and Yuuf. She previously held positions at Live Nation Entertainment and UTA. Her roster will continue to be represented by ATC Live.
These are exciting times at ATC Live
Alex Bruford
Alex Bruford, ATC Live founder & MD, said: “These are exciting times at ATC Live, and we’re delighted to welcome Lucy and her artists to the company and to announce this much-deserved promotion for Alice.
“Lucy shares our commitment to deliver the best possible results for artists while maintaining respect for all involved. She has developed an outstanding roster through her tenacious yet personable approach, and the entire team are all incredibly excited to work with her.
“The decision to increase our resources around tour marketing is also significant and indicative of the growing range of services that ATC Live can offer our clients. With her wide ranging experience, Alice is the perfect candidate to launch the department and I am delighted we can help her progress in the next stage of her career.”
Lucy Atkinson said: “I am super-excited to begin this new chapter with my roster at ATC Live. I am really energised by the environment and shared ethos, providing me a place where I can continue to work with groundbreaking artists.”
Alice Hogg said: “I am thrilled to be stepping up to the position of Head of Tour Marketing at ATC Live. In a digital age, tour marketing is one of the key components of a tour's success and ensuring we have a proactive and tailored approach for our artists is absolutely paramount. I’m delighted to have found a position that supports our talented roster, and enables us to find even more creative ways to connect our artists with their fans.”
Founded in 2011, ATC Live (part of ATC Group) works with 570 acts such as Amyl & The Sniffers, Adrianne Lenker, Big Thief, Black Country, New Road, Black Pumas, English Teacher, Faye Webster, Fontaines DC, Good Neighbours, Jamie Webster, Jungle, Nick Cave & The Bad Seeds, PJ Harvey, Royel Otis, Squid, Sleaford Mods, The Lumineers and Yard Act.
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