AEG and American Express have expanded their long-standing global partnership of more than two decades.
The deal strategically expands the partnership across five key verticals to reach fans at a wide range of AEG properties and events around the world.
“American Express will be AEG’s official payment partner across more than 40 marquee assets and four continents, making this AEG’s largest annual partnership and a cornerstone of Amex’s global music and entertainment platform,” said a statement.
AEG Presents will give Amex members access to artists and events across the US, UK, Japan, Australia and Canada, as well as festival perks including merchandise and on-site experiences.
At the same time, Amex is continuing to invest across venues (The Bowery Presents in New York and Boston) and a curated mix of AEG Presents and Goldenvoice festivals, such as the Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, American Express Presents BST Hyde Park, All Points East, and more.
As part of the renewal, the American Express Venue Collection will continue to deliver benefits across AEG venues, including Crypto.com Arena, Dignity Health Sports Park and The O2.
The renewal also unlocks new capabilities within AXS, AEG’s global ticketing platform, in terms of how card members engage with live events.
“AEG has been one of our most trusted and strategic partners,” said Elizabeth Rutledge, chief marketing officer, American Express. “Together, we’ve built something rare – bringing music, sports and entertainment to life in ways that feel personal, memorable and deeply meaningful. We’re not just expanding what fans can access – we’re reimagining how they connect with the moments that matter. This is a partnership that delivers special access to some of the most unforgettable moments in live entertainment. We’re proud of what we’ve created together thus far, and even more excited about how our collaboration will continue to unfold in the years ahead.”
In addition to the American Express Venue Collection, certain venues include signature branded lounges like the American Express Lounge at The O2, The Centurion Suite at Crypto.com Arena and the American Express Stadium Club at Dignity Health Sports Park. At The O2, card members also enjoy a suite of perks including a complimentary card member bag drop and Amex Advantage, a premium ticketing experience that includes a food and beverage package and reserved seats.
“This is a defining partnership for AEG – one that continues to push the boundaries of what’s possible across live entertainment and fan engagement,” said Todd Goldstein, chief revenue officer, AEG. “Across every stage, field, screen and venue where we partner with Amex, Amex has helped us build a connected, fan-first ecosystem that delivers meaningful value in new and differentiated ways. This renewal speaks to the strength, creativity, and shared vision that have defined our partnership since day one – and together, we’re delivering for Amex card members and fans in more measurable and impactful ways than ever before.”
Amex will continue as a founding partner at four of AEG’s most prominent properties including Crypto.com Arena in Los Angeles, Dignity Health Sports Park in Carson, California, The O2 in London, and Uber Arena in Berlin.
Amex also remains the Presenting Partner of AEG Presents’ leading European festival, American Express Presents BST Hyde Park, which recently took place in London from June 27 to July 13.
“Amex is more than a partner – they’re a co-architect in how we design the future of live entertainment,” said Russell Silvers, president and COO, AEG global partnerships. “From backstage moments to presale innovation, we’re building cultural value at every touchpoint – anchored in our shared mission to deliver unforgettable experiences for fans, artists, and communities around the world.”
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