Warner Music has formed a new partnership with Mainstream, the management agency responsible for South Korean artists Lee Young Ji and Kik5o.
The first co-production release under this deal is Lee Young Ji’s new single Robot.
“This new partnership marks a significant step in Warner Music’s commitment to collaborating with expert local teams from South Korea, elevating exceptional artists, and co-creating music to expand their reach to a global audience,” said a statement.
Through this partnership, Warner Music will work closely with Mainstream and its roster on talent development, music production and promotion to help grow its artists’ global careers.
“Warner Music Korea will play a crucial role in this collaboration, ushering in a new era for the label and reinforcing its dedication to fostering innovative partnerships and enhancing the visibility of its artists in the worldwide market,” added the statement.
This partnership highlights our commitment to nurturing local talent and amplifying their stories on the world stage
Lofai Lo
Oscar Scivier, head of A&R for Warner Music APAC, said: “I am delighted to partner with Mainstream; they are a talented group and have been amazing in developing their artists. I had such a strong belief in Young Ji’s ability to become a global superstar from the first time I heard her music. That belief has grown even stronger the more I worked with her in the studio.”
Hyunsoo Lee, CEO of Mainstream, said: “We are excited to begin this new partnership with Warner Music. We feel very aligned with Oscar’s vision for breaking artists globally out of Asia, and we are already happy with the new music we’re creating together.”
Lofai Lo, president of Warner Music APAC, added: “This partnership highlights our commitment to nurturing local talent and amplifying their stories on the world stage. We look forward to collaborating closely with Mainstream to bring its incredible artists to a wider audience.”
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