Warner Music India has announced a strategic partnership with music creator platform Rthyms.Life to help amplify India’s music on the global stage.
Rthyms.Life supports artists across creation, production, distribution, marketing, monetisation and career growth. Music creators retain control over every aspect of their careers, from cross collaborations and studio sessions, through to bookings and career management.
Artists using Rthyms.Life include Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa and Siroyi.
Through this partnership, Warner Music India will provide distribution across global platforms, leveraging its extensive network to help artists domestically and internationally.
Jay Mehta (pictured), managing director, Warner Music India & SAARC, said: “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.”
Gurjot Singh, co-founder of Rthyms.Life, said: “Rthyms.Life is where artists own their journey. Together with Warner Music India, we’re turning authenticity into global anthems, giving every creator charts, fans, and respect worldwide.”
Akshit Lahoria, co-founder of Rthyms.Life, added: “Rthyms.Life was built on a simple belief – that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”
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