Leda Chang has been appointed to the newly created role of SVP, global brand & audience for Warner Music Group’s Global Catalogue division.
In this new post, she will work closely with Global Catalogue president Kevin Gore and his senior team on the company’s marketing strategy, spearheading their focused approach to long-term catalogue development.
Based in Los Angeles, Chang will lead efforts on audience engagement and new opportunities to drive new growth for WMG’s legendary artists. She has two decades of experience in digital and social marketing across a variety of media and music companies, including senior posts at Peacock, Paramount Pictures, Universal Music Group and Edelman Digital.
I'm both energised and humbled to elevate the stories of these iconic artists and their timeless music to invigorate both core fans and new audiences
Leda Chang
“Welcoming Leda to our Global Catalogue team marks an exciting step forward in our marketing evolution,” said Kevin Gore. “Her future-forward mindset and proven strength in storytelling, connecting audiences, and enhancing brands will further strengthen our role as a growth engine, as we take a more aggressive, all-encompassing approach to galvanising fans, cultivating discovery and building legacies.”
Leda Chang said: “The calibre of Warner Music Group's artists is unmatched, and the passion from Kevin and the team is palpable. I'm both energised and humbled to elevate the stories of these iconic artists and their timeless music to invigorate both core fans and new audiences wherever they are in the world.”
The addition of Chang to WMG’s Global Catalogue team is the latest in a series of moves designed to amplify the company’s catalog marketing strategy. Orla Lee-Fisher was recently appointed as Head of Dual Catalogue Strategy across both recordings and music publishing.
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