Warner Music and joint venture partner GMM Music in Thailand have unveiled artist development platform Gliide.
“Breaking away from traditional music export models, Gliide is designed to build artists for a global audience from their very first release,” said a statement.
The first act to use the platform is pop act SVRN. The music video for Why, his first single with Gliide, has just dropped.
“As music consumption increasingly transcends geographic boundaries, Gliide moves away from building artists for a single territory before exporting them,” added the statement.
The joint venture between GMM Music and Warner Music launched in 2024 and is focused on cross-border artist development across the region.
Artists in Asia are already thinking beyond borders – creatively, culturally, and commercially.
Dan Rosen
The new platform integrates major-label infrastructure – including global distribution and data analytics – with a boutique, creative-led approach.
Jipattikal Panikbutr, managing director of Gliide, said: “Artists today aren’t built for one place – they move across them. Gliide is designed to support that movement, not control it. We’re building cohesive worlds around artists, ensuring that their music, visual identity, and storytelling are aligned from day one.”
Dan Rosen, president of Warner Music Australasia and SE Asia (ANZSEA), added: “We are super excited to partner with GMM Music on Gliide. Artists in Asia are already thinking beyond borders – creatively, culturally, and commercially.
“Together with GMM Music, we’re building a platform that gives our region’s most ambitious and authentic artists the freedom, support, and connectivity to grow audiences and fans across regional and global markets.”
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