Virgin Music Group has promoted Hannah Thompson-Waitt to senior vice president of commercial strategy at the company.
In her new role, Thompson-Waitt will lead the US commercial team, overseeing the formulation and execution of streaming strategy, release analysis and fan acquisition strategy for the roster of clients.
“Hannah has an incredible ability to communicate and connect with our diverse group of label and artist partners,” said Zack Gershen, executive vice president, global commercial & digital strategy at the company. “She has been key in delivering innovative commercial strategies and we look forward to her making even greater contributions in this new role.”
“I’m incredibly grateful for this opportunity and for the trust that Zack Gershen and the Virgin Music Group team has placed in me and feel lucky to have gotten to learn and grow under the tutelage of Nat, JT, Zack, Jeremy, and Jacqueline over the years,” said Hannah Thompson-Waitt. “It’s been an honour to work with such a talented roster of artists and partners, and I’m excited to lead our exceptional commercial team in the US as we continue to break new ground in connecting artists with fans in innovative and meaningful ways.”
Hannah has an incredible ability to communicate and connect with our diverse group of label and artist partners
Zack Gershen
Thompson-Waitt most recently served as vice president of commercial strategy at Virgin Music Group. Prior to joining Virgin, she held the position of vice president of digital marketing at Mtheory, the company founded by Virgin Music Group co-CEOs JT Myers and Nat Pastor, which was acquired by Universal Music Group in 2022.
She joined Mtheory in 2017 as a marketing associate, working her way up through the company's ranks. Her career began in 2014 when she launched her own K-pop media company while still in graduate school. She later moved to Seoul, where she learned to speak Korean fluently and provided English-language resources and editorial content to global K-pop fans.
Since joining Virgin, Thompson-Waitt has worked on artist projects including Clairo, St Vincent, Amyl And The Sniffers, David Kushner, Tom Odell and Tove Lo’s recent collaboration with SG Lewis.
She will be relocating to Virgin Music Group’s Los Angeles from New York City.
PHOTO: G Caliolo
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