Virgin Music Group has formed a partnership with digital entertainment and creator company The Metub Company to establish a new joint venture in Vietnam.
The new entity, Virgin Music Group Vietnam (VMG Vietnam), will be focused on signing and servicing local talent and independent labels to help them grow their music both domestically and internationally.
The JV will be led by Nam Nhu Nguyen, who will be based in Ho Chi Minh City.
“We have had a relationship with Mehub via our parent company Universal Music Group since 2022,” said Cindy Gu, general manager of Southeast Asia for Virgin Music Group. “Establishing this innovative joint venture with Metub to identify and develop local talent and leverage their vast platform to help promote artists within Vietnam and grow their fan bases globally is truly groundbreaking.”
This joint venture is not only supporting local talent – we’re amplifying it
Nam Nhu Nguyen
Phuong Ha, CEO of The Metub Company, said: “We are very excited to launch VMG Vietnam, in partnership with Virgin Music Group, to continue supporting Vietnamese artists and labels. We value Virgin because of its advanced technology and our shared belief in using it to give independence and transparency to our partners, enabling their creativity to flourish.
“Together, we will combine Virgin’s global expertise with Metub’s deep local insight and network to empower the next generation of artists, labels, and music entrepreneurs to create without limits.”
Nam Nhu Nguyen, director of VMG Vietnam, said: “By providing artists and labels with the tools, resources, and creative independence they need to succeed, this joint venture is not only supporting local talent – we’re amplifying it. With Thuan Tran as VMG Vietnam label manager, and with the support of Metub’s ecosystem, we are building a strong foundation to connect Vietnamese talent with the world.”
PHOTO: (L-R) Cindy Gu of Virgin Music Group and Phuong Ha of The Metub Company
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