Virgin Music Group has extended its partnership with Brazilian independent record label GR6 well into the next decade.
With artists such as Perera DJ, Nilo, MC PH and DJay W, GR6 was placed in the Top 10 of Brazilian independent labels by IFPI earlier this year. It had one of the Top 10 songs of 2024 in Brazil with Let’s Go 4.
GR6 is led by founder & CEO Rodrigo Oliveira and has been with Virgin Music Group since 2020.
“Rodrigo has built one of Brazil’s most important and enduring independent record labels by discovering and backing a collection of singular career artists who together have had an enormous impact on music culture in Brazil and around the world,” said Cris Garcia Falcão, general manager, Latin America and managing director, artist and label strategy at Virgin Music Group. “We are honoured to be able to continue our relationship with Rodrigo and his entire team into the next decade.”
We are looking forward to continuing to work together to create extraordinary opportunities for Brazilian artists to succeed on the global stage
Rodrigo Oliveira
The label is currently preparing GR6 Historias, a 60-track compilation of re-recordings of some of the label’s hit songs, reimagined by artists including MC Livinho, MC Davi, MC Don Juan, MC Kevinho, MC Neguinho do Kaxeta and others. The collection is being assembled in association with KondZilla, the Brazilian label head and music video producer.
Rodrigo Oliveira said: “Cris Falcão and everyone at Virgin Music Group has been an incredible partner to us at GR6 over these last five years. We are looking forward to continuing to work together to create extraordinary opportunities for Brazilian artists to succeed on the global stage. We’re especially excited about GR6 Historias, which will really showcase our repertoire to our global community of fans.”
PHOTO: (L-R) Igor Carvalho (General Manager, GR6) Sabrine Cruz (Commercial Marketing Director, VMG) Alessandra Bruno (Regional Manager, VMG Brazil), Cris Falcão (General Manager and Managing Director, Artist & Label Strategy, VMG Latin America), Rodrigo Oliveira (Founder & CEO, GR6) and Andre Morrissy (Head of Business Affairs, GR6).
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